Banijay Group hires Digital hotshot
Paris, 12 September, 2011 – Leading international production conglomerate, Banijay Group, is spearheading its digital operations with the appointment of digital expert Marie Mustel.
Marie will join the company’s Paris headquarters on 1 October taking on the role of Digital Business Developer. She will be responsible for digital strategy as well as increasing the activity of new and existing Group brands in the digital arena. Marie joins from Universal Music France where she was Head of Online Marketing and Innovation, charged with overseeing the company’s diversification into digital, and developing webTV, social gaming and mobile applications.
Francois de Brugada, Executive Vice President, Banijay Group said “We’re delighted to welcome Marie on board. We’re sure her insight and experience will be invaluable for the Group in terms of exploiting the many digital opportunities available for our programming and brands.”
Marie Mustel said “I am very pleased to join Banijay Group at this exciting time in their development, their attitude towards embracing digital and taking the necessary risks to achieve great things in this arena is very refreshing.”